The 400K Milestone
An editorial campaign for Mitchell Robinson of the New York Knicks — and the moment it left the feed.
400KTikTok follower milestone, March 2026
412Kviews in 48 hours — Bleacher Report re-share
#29most-followed NBA center — up from #33
The brief
Mark the milestone with work that looked nothing like a screenshot graphic — an editorial shoot built for the feed and the press desk at once.
What happened
- Editorial stills + short-form film from a single session
- Release sequenced across Mitchell's feed and press contacts
- Picked up by ESPN; shared on the official NY Knicks channels
- Re-shared by Bleacher Report — 412K views in under 48 hours; featured on NBA.com
- One creative director across shoot, edit, and rollout
Since then
- Instagram +76,938 followers in 49 days — up 29% (Apr 21 → Jun 9, 2026)
- NBA social rank climbed #167 → #143 over the same window
- TikTok past 414K followers (April 2026)
The full numbers: April 2026 partnership report · growth report through June 2026.
“Telling my story is something I only trust Nick with.”
— Mitchell Robinson