Five locations, each with its own amenities, hours, and audience — and a web presence that didn't match the level of the clubs. Members needed schedules and sign-ups; prospects needed to feel the brand before walking in.
The work
Full design, copy, and build — 25+ pages, in-house
A dedicated page per club: amenities, hours, and directions
Class schedules and app integration for members
Membership and free-pass paths for new prospects
Built to be found on Google across every Westchester location
The results — first week live (July 2026)
74 day-pass leads
37 personal-coaching waitlist signups
37 membership requests
8 fitness-assessment bookings · 9 general inquiries
